In the field of e-commerce, data is an important basis for corporate decision-making. Through data collection, e-commerce companies are able to understand market trends, competitor dynamics, and consumer behavior, thereby formulating more effective strategies. 

And using proxy IPs to collect data has improved the efficiency and quality of data collection. This article will explore how using proxy IPs to collect data has changed e-commerce, and why data collection is essential for e-commerce.

1. Why is data collection necessary?

Positioning and inventory

In addition to revealing hidden insights into pricing, web data also provides information about how online retailers can best position their products to the public.

Using this information, online retailers can work to identify specific keywords or messages to help their products rank high in searches—essentially helping them make smarter and more strategic marketing decisions by learning from the best.

Some e-commerce businesses even go a step further and use web data to discover new merchandising and product opportunities by tracking competitors' online inventory.

This strategy is particularly useful for multinational companies looking to launch products in new, unknown markets, and can also help small retailers identify new products to sell that are currently popular on popular online markets.

Search Engine Strategy

According to research, many e-commerce businesses (around 58%) continuously collect SERP (Search Engine Results Page) web data, which focuses on paid and organic search results for different keywords and queries entered into the search engines.

SERP web data is often used by digital marketers to develop strategies for brand sentiment, online reputation management (ORM), and improving keyword rankings to modify his positioning and visibility in search engines.

It also allows businesses to monitor their competition, discover hidden trends, improve paid advertising, reveal content gaps, and more importantly, understand how their content is performing in different regions.

Overall, SERP web data enables businesses to outperform competitors on search engine results pages and be able to take corrective actions in their strategies immediately if further improvements are needed.

Public Sentiment Monitoring

Every day, millions of consumer interactions occur on marketplaces, social media, and different forums. More and more e-commerce brands are looking to leverage this information, with research showing that 66% of brands currently collect public web data from social media.

This particular dataset helps social media teams spot changes in consumer behavior and predict the popularity of products and campaigns. It also offers the advantage of being able to adjust strategies in real time, helping companies publish relevant social media content in the moment—because what is relevant today may not be relevant tomorrow.

In general, there are many benefits to understanding consumer online reviews. It can be as simple as learning that you should change the wording in the product description to specify that batteries are not included. Or it may be as complex as discovering an opportunity to create an entirely new product line.

2. How does using proxy IPs to collect data change e-commerce?

Improve the speed and efficiency of data collection

Using proxy IPs can significantly improve the speed and efficiency of data collection. With proxy IPs, companies can collect data from multiple websites in parallel without being blocked by the target website due to frequent visits. This greatly speeds up the speed of data collection and ensures that companies can obtain the latest market information in a timely manner.

3.Ensure the stability and continuity of data collection

Proxy IPs can help companies avoid IP blocking, thereby ensuring the stability and continuity of data collection. Without proxy IPs, frequent visits to target websites can easily lead to IP blocking and interruption of data collection. Using proxy IPs, companies can continue data collection by changing IP addresses to ensure the integrity and continuity of data.

4.Improve the coverage of data collection

By using proxy IPs in different regions, companies can access and collect data worldwide. This is particularly important for cross-border e-commerce companies because they need to understand market dynamics and consumer behavior in different countries and regions. Using proxy IP, enterprises can easily break through geographical restrictions and obtain global market information.

5. Improve the anonymity of data collection

Proxy IP can hide the real IP address of the enterprise, prevent the target website from discovering the data collection behavior, and thus improve the anonymity of data collection. In this way, enterprises can collect data more safely and low-key, avoiding being blocked or legal problems due to being discovered.

6. Improve data quality

Using proxy IP, enterprises can conduct more and deeper visits when collecting data, so as to obtain more detailed and high-quality data. For example, enterprises can access multiple product pages of competitors through proxy IP, obtain detailed product information, user reviews, etc., so as to conduct a more comprehensive competitive analysis.